Lead Product Designer bridging UX, brand and strategy - scaling systems and occasionally telling pixels who’s boss.
Available now · Remote
With a solid background in branding and corporate design, I’ve built on that foundation to lead, teach, and craft end-to-end digital product experiences for global brands and ambitious start-ups.
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PRODUCT DESIGN
UX RESEARCH
DESIGN SYTEMS
0→1 PRODUCT DEVELOPMENT
VISUAL DESIGN
8+ YEARS OF EXPERIENCE
CROSS-FUNCTIONAL LEADERSHIP
100+ DESIGNERS MENTORED
PRODUCT DESIGN UX RESEARCH DESIGN SYTEMS 0→1 PRODUCT DEVELOPMENT VISUAL DESIGN 8+ YEARS OF EXPERIENCE CROSS-FUNCTIONAL LEADERSHIP 100+ DESIGNERS MENTORED
Selected work
I redesigned the entire “Legal” Zara’s workflow into a streamlined internal platform - from Kanban-based tracking to AI-driven image search - now scaling across eight brands.
Updated Soho House's Android experience. Delivered a full UI overhaul, a reusable component toolkit, and aligned product and engineering teams for future scalability.
60% of Ikawa users abandoned the roaster within 3 months. Through 3 rounds of design sprints and user research, I redesigned the full experience - boosting engagement by 35% and green coffee sales by 56%.
Users didn't understand Messi Connect: what was this AI conversation app? I designed clarity into every touchpoint - registration conversion +26%, voice permissions 94%, and a white-label system for other personalities.
Evolved Azteco's brand identity and designed a digital platform that makes Bitcoin accessible for everyday use in emerging markets - from brand strategy and messaging to product UX.
Designed a modular email system for Flo Health's Growth team that cut campaign production time by 40%, improved open rates and CTR, and increased return-to-app rates across reactivation flows.
Designed a digital-native brand identity for Clyde & Co's cybersecurity launch, delivering a flexible visual system with bespoke icons, imagery pillars, and assets built to scale across digital touchpoints.
Luxury e-commerce demands perception before transaction. This proposal reimagines Hublot's digital presence - prioritising brand elevation and collection-led navigation, without compromising exclusivity.
Services
Whether you're launching a product, scaling a design practice, or building a brand: I've got you covered.
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End-to-end UX/UI design for web and mobile products, from discovery through delivery.
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Building and scaling design systems: component libraries, tokens, documentation, and governance so teams can ship faster.
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User interviews, usability testing, and synthesis that turn assumptions into evidence. I help teams figure out what's actually broken, what users need, and where to focus next.
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Visual identity that holds up across every touchpoint. From logo and typography to color and tone, I craft brands with enough flexibility to scale without losing coherence.es here
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Art direction, marketing assets, and visual communication that's on-brand and built for purpose - whether that's a product launch, a campaign, or day-to-day content needs.
Recommendations
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“Extremely committed and driven, with a strong creative thinking and a solutions-focused mindset. There is no task too small or or project too big for her. It’s was pleasure to work alongside her as she always over delivered. She is one of those rare breeds of designers who are not only creative but are also comfortable leading a project or team.”
Sofia Risler
Assoc. Design Director @ Adidas -
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"As a product manager there’s no better feeling than sharing an idea or a problem with a designer and seeing it come to life, often in ways you didn’t even think of. That’s exactly what Iman does. Her research is thorough, her output is excellent, and she knows when to be pragmatic, especially with time sensitive briefs. Beyond her craft, Iman is just great to have on a team. She’s easy to get on with, everyone enjoys working with her, and she brings a happy, positive energy that lifts the people around her. If I started a new venture tomorrow she’d be the designer I’d want by my side."
Davie Webb
Product Leader @ Awaze -
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"Iman and I worked together for quite a bit during our time at HUGE. She was a delight to work with. We both lead a project for Hublot, she led the UX and I the UI but we seamlessly merged. Imán was a great fit to the team from day 1. She brought the right energy and the eagerness that is needed in such a fast paced environment always delivering above and beyond. She's fast, collaborative, energetic and passionate. I would recommend her with my eyes closed ❤️"
Anna Parellada
Design Director @ Wise -
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"I had the pleasure of managing Iman during her time as the sole UX/UI Designer at August, and I can't emphasize enough how impressive she was in this role. As the only designer on the team, Iman had a lot on her plate, but she handled the pressure with remarkable skill and grace. Iman consistently delivered high-quality work, often balancing multiple priorities at once without ever compromising on detail or user experience. She has the talent, work ethic, and positive attitude that will make her a valuable asset to any team."
Tancrede Chazallet
Head of Product @ August -
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“She is one of the best people I had as a partner. She is a hardworking and dedicated person who will complete your project in a given time frame. Her talent as a creative and her ability to tackle any problem are remarkable. She helped our team come up with efficient solutions on different projects and her input is always constructive.”
Wassil Kreitif
Programme Manager @ Sky
