Lead Product Designer bridging UX, brand and strategy — scaling systems and occasionally telling pixels who’s boss.

Available now · Remote

With a solid background in branding and corporate design, I’ve built on that foundation to lead, teach, and craft end-to-end digital product experiences for global brands and ambitious start-ups.

Previously at Zara, The Soho House, The Ned & Huge Inc.

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8+ YEARS OF EXPERIENCE

20+ PROJECTS LED

100+ DESIGNERS MENTORED

40+ COMPANIES COLLABORATED WITH

8+ YEARS OF EXPERIENCE 20+ PROJECTS LED 100+ DESIGNERS MENTORED 40+ COMPANIES COLLABORATED WITH

Selected work

Zara's Legal team relied on emails, spreadsheets, and even Paint to check garment originality. I redesigned the entire workflow into a streamlined internal platform — from Kanban-based tracking to AI-driven image search — now scaling across eight brands.

Sole product designer on an 8-week sprint to modernise Soho House's Android experience. Delivered a full UI overhaul, a reusable component toolkit, and aligned product and engineering teams for future scalability.

60% of Ikawa users abandoned the roaster within 3 months. Through 3 rounds of design sprints and user research, I redesigned the full experience — boosting engagement by 35% and green coffee sales by 56%

Designed the UX foundations for an AI-powered, FaceTime-style video platform — enabling scalable, real-time fan interactions with Lionel Messi across a global audience.

MESSIVERSE - IN PROGRESS

Evolved Azteco's brand identity and designed a digital platform that makes Bitcoin accessible for everyday use in emerging markets — from brand strategy and messaging to product UX.

Designed a modular email system for Flo Health's Growth team that cut campaign production time by 40%, improved open rates and CTR, and increased return-to-app rates across reactivation flows.

Designed a digital-native brand identity for Clyde & Co's cybersecurity launch, delivering a flexible visual system with bespoke icons, imagery pillars, and assets built to scale across digital touchpoints.

Luxury e-commerce demands perception before transaction. This proposal reimagines Hublot's digital presence — prioritising brand elevation and collection-led navigation, without compromising exclusivity.

Some of the clients I’ve worked with

My peers say it best

  • “Extremely committed and driven, with a strong creative thinking and a solutions-focused mindset. There is no task too small or or project too big for her. It’s was pleasure to work alongside her as she always over delivered. She is one of those rare breeds of designers who are not only creative but are also comfortable leading a project or team.”

    Sofia Risler
    Creative Team Lead @ Adidas

  • “She is one of the best people I had as a partner. She is a hardworking and dedicated person who will complete your project in a given time frame. Her talent as a creative and her ability to tackle any problem are remarkable. She helped our team come up with efficient solutions on different projects and her input is always constructive.”

    Wassil Kreitif
    Programme Manager @ Sky

  • As a product manager there’s no better feeling than sharing an idea or a problem with a designer and seeing it come to life, often in ways you didn’t even think of. That’s exactly what Iman does. Her research is thorough, her output is excellent, and she knows when to be pragmatic, especially with time sensitive briefs. Beyond her craft, Iman is just great to have on a team. She’s easy to get on with, everyone enjoys working with her, and she brings a happy, positive energy that lifts the people around her. If I started a new venture tomorrow she’d be the designer I’d want by my side.

    Davie Webb
    Product Leader @ Awaze

  • I had the pleasure of managing Iman during her time as the sole UX/UI Designer at August, and I can't emphasize enough how impressive she was in this role. As the only designer on the team, Iman had a lot on her plate, but she handled the pressure with remarkable skill and grace. Iman consistently delivered high-quality work, often balancing multiple priorities at once without ever compromising on detail or user experience. She has the talent, work ethic, and positive attitude that will make her a valuable asset to any team.

    Tancrede Chazallet
    Head of Product @ August