I’m a Senior Product Designer who crafts brands & builds interactive experiences.

With a wide experience in the creative industry — specialising in branding and corporate design — I have been leading, teaching and designing successful end-to-end product experiences for both established brands and start-ups.

  • I sometimes teach @ General Assembly

  • Previously @ Zara, The Soho House & Huge

My work

ZARA

Driving Efficiency and Innovation: An internal tool to protect intellectual property and streamline Zara's digital design process.

IKAWA

Mastering the roast: A redesign journey from frustration to empowerment for a Coffee-Roasting App.

HUBLOT

Refining sophistication: Crafting a website for a luxury watch brand to enhance Core Collection visibility and boost conversion rates.

CLYDE & CO

Introducing Continuity: Clyde & Co's bold new sub-brand for 24/7 cybersecurity which emphasises human approach.

Harmonising Soho House App: Translating the iOS experience to native Android, keeping the experience cohesive across touch-points.

THE SOHO HOUSE

Outfai

OUTF.AI - Coming soon

Reimagining your wardrobe: AI-Powered outfit recommendations using your own clothes to enhance your style.

August App

AUGUST - Coming soon

Rental Management made easy: Designing an App that allows Tenants and Landlords to have everything they need in one place.

PERSONAL PROJECT

Elevating elegance: UI re-design for a family business specialised in high-end renovations and villa decoration.

Some of the clients I’ve worked with

My peers say it best

“Extremely committed and driven, with a strong creative thinking and a solutions-focused mindset. There is no task too small or or project too big for her. It’s was pleasure to work alongside her as she always over delivered. She is one of those rare breeds of designers who are not only creative but are also comfortable leading a project or team.”

Sofia Risler
Creative Team Lead @ Adidas

“She is one of the best people I had as a partner. She is a hardworking and dedicated person who will complete your project in a given time frame. Her talent as a creative and her ability to tackle any problem are remarkable. She helped our team come up with efficient solutions on different projects and her input is always constructive.”

Wassil Kreitif
Programme Manager @ McCann Health

“Iman is an excellent collaborator and has built strong relationships with stakeholders and colleagues. She's committed to her work and has a positive, constructive and energetic attitude. Her creative and innovative ideas made a massive contribution to the project exceeding the client's expectations, and leading them to finally buy the proposal. ”

Anna Parellada
Creative Director @ Huge